by leresearch | Nov 9, 2016 | Qualitative Research
You’ve heard it said before – qualitative research gives you the “Why?” and quantitative gives you the “How much?” However, qualitative research also delivers so much more than simply the “why” of consumer behavior: Voice of the Customer. Qualitative research shines...
by leresearch | Oct 24, 2015 | Market Research, Qualitative Research, Quantitative Research
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods,...
