by leresearch | Apr 7, 2016 | Market Research, Qualitative Research, Quantitative Research
You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions...
by leresearch | Oct 24, 2015 | Market Research, Qualitative Research, Quantitative Research
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods,...
by leresearch | Jul 22, 2015 | Market Research, Qualitative Research, Quantitative Research
Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking surveys on mobile devices. If the questionnaire is too long, respondents drop out or start making up answers to get to the end. Well-written, shorter...
