by leresearch | May 30, 2019 | Market Research, Qualitative Research, Quantitative Research, Webinar
FREE On-Demand L&E Webinar On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to...
by leresearch | Mar 8, 2017 | Focus Groups, Market Research, Qualitative Research
Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client: Marketing: Did you hear what that person just said....
by leresearch | Jan 19, 2017 | Qualitative Research
Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017. To be clear, there was not an issue with the data in the U.S. election; almost all reputable polls were within the margin of error...
by leresearch | Sep 7, 2016 | Market Research, Qualitative Research
Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of consumer behavior. It’s left to quantitative research to measure the “how much”. The categories of qualitative and quantitative have been easy monikers to...
by leresearch | Jun 16, 2016 | Market Research, Qualitative Research
Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. (Click here to view the...
