by leresearch | Mar 23, 2018 | Focus Groups, Market Research, Qualitative Research
Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard? Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being...
by leresearch | Mar 6, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)? In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as...
by leresearch | Feb 22, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research. That’s right, it’s a myth. Of course,...
by leresearch | Feb 15, 2018 | Market Research, Qualitative Research
The research design stage of a qualitative project often revolves around the research question. In fact, the key is to come up with a research design that will guarantee an answer to that question. The problem is that in doing so, we often forget to take in the bigger...
by leresearch | Feb 5, 2018 | Market Research, Qualitative Research, Technology
With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants. With video and online communities (which are often mobile and at...
