by leresearch | May 8, 2018 | Insight Communication, Market Research, Qualitative Research, Webinar
6 Steps to Perfect Qual – Free L&E Webinar Series (available via on-demand) On June 6, 2018, L&E hosted our third webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our...
by leresearch | Apr 23, 2018 | Market Research, Qualitative Research, Recruiting, Technology, Webinar
6 Steps to Perfect Qual Webinar Series Summary Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018 Let’s add another webinar filled with great information to the books! In this webinar in our series, we focused on Qualitative...
by leresearch | Apr 18, 2018 | Focus Groups, Market Research, Qualitative Research, Webinar
6 Steps to Perfect Qual – Free L&E Webinar Series On April 11, 2018, L&E hosted our second webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second...
by leresearch | Apr 6, 2018 | Focus Groups, Market Research, Qualitative Research
For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview. However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B...
by leresearch | Apr 3, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video...
