by leresearch | Jul 27, 2018 | Insight Communication, Market Research, Qualitative Research
A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively – and a good way of doing this is through the art of storytelling. There are a number of elements that need...
by leresearch | Jun 27, 2018 | Insight Communication, Market Research, Qualitative Research, Technology, Webinar
6 Steps to Perfect Qual Webinar Series Summary Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018 It’s going to be hard to top this one! In this recent webinar in our series, focusing on Qualitative Analysis and...
by leresearch | May 24, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be...
by leresearch | May 4, 2018 | Focus Groups, Market Research, Qualitative Research
It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize....
