by leresearch | May 24, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be...
by leresearch | May 10, 2018 | Focus Groups, Insight Communication, Market Research, Qualitative Research
6 Steps to Perfect Qual White Paper Download Step 4: Qualitative Analysis To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem. This next L&E...
by leresearch | May 8, 2018 | Insight Communication, Market Research, Qualitative Research, Webinar
6 Steps to Perfect Qual – Free L&E Webinar Series (available via on-demand) On June 6, 2018, L&E hosted our third webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our...
by leresearch | May 4, 2018 | Focus Groups, Market Research, Qualitative Research
It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize....
