by leresearch | Aug 19, 2016 | Market Research
Ethnographic market research aims to understand the consumer in her natural environment. Typical ethnographic research requires a skilled interviewer to conduct the research onsite or in the respondent’s home, but a growing trend in market research is to employ a...
by leresearch | Jun 2, 2016 | Market Research
Can you observe the future? What about the past? Can you observe something you haven’t seen? Watching a movie or reading a book can let our brain contemplate these issues – but not experience it. So until recently, the answer has been mostly ‘no’. Observation has...
