by leresearch | Oct 24, 2015 | Market Research, Qualitative Research, Quantitative Research
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods,...
by leresearch | Oct 1, 2015 | Market Research
All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are you doing it right? Are you maximizing the impact of what you’re doing? How do you go from ‘OK’ results to ‘awesome’? On September 30, 2015 L&E...
by leresearch | Jul 22, 2015 | Market Research, Qualitative Research, Quantitative Research
Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking surveys on mobile devices. If the questionnaire is too long, respondents drop out or start making up answers to get to the end. Well-written, shorter...
by leresearch | Jun 22, 2015 | Market Research
The study of consumer behavior has existed for more than 50 years. How consumers think, what drives them to purchase one product over another, which consumers are the target demographic – these (and more) are topics you need to consider when creating and marketing...
by leresearch | Jun 4, 2015 | Market Research, Qualitative Research
“If you could do only one type of research, would it be qualitative or quantitative?” I was once asked this question in an interview for a corporate job. I paused at this question for two reasons. First, because it was a bit ludicrous. Second, it made me think about...
