by leresearch | May 16, 2016 | Market Research, Qualitative Research
Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research. Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13,...
by leresearch | Apr 14, 2016 | Focus Groups, Market Research, Qualitative Research
In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences...
by leresearch | Apr 7, 2016 | Market Research, Qualitative Research, Quantitative Research
You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions...
by leresearch | Feb 18, 2016 | Market Research, Qualitative Research
“There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” – J.R.R. Tolkien All marketers struggle with scarce resources to address business...
by leresearch | Dec 3, 2015 | Market Research, Qualitative Research
We are wrong and we know it. Marketing research has always been plagued by error and assumptions; random sampling almost never is, all kinds of bias – observer, response, fatigue, scale. The list of issues goes on and on. Just as importantly, marketing research has...
