by leresearch | Feb 25, 2019 | Focus Groups, Market Research, Qualitative Research
Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that...
by leresearch | Jun 8, 2017 | Market Research, Qualitative Research
AI and Automation – More Time for the Good Stuff. AI and Automation. These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”). The capabilities of AI and automation are...
by leresearch | May 12, 2017 | Market Research, Qualitative Research
Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E...
by leresearch | Mar 8, 2017 | Focus Groups, Market Research, Qualitative Research
Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client: Marketing: Did you hear what that person just said....
by leresearch | Jun 16, 2016 | Market Research, Qualitative Research
Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. (Click here to view the...
