by leresearch | Feb 2, 2024 | Market Research, Qualitative Research, Quantitative Research, Technology, Virtual Environment
Recipe for the perfect qual panel Step Six: How to Make it Happen Welcome back to our ongoing series uncovering the key ingredients behind the perfect qualitative panel. In this edition, we’re diving into the behind-the-scenes elements that make the process...
by leresearch | Nov 17, 2023 | Insight Communication, Market Research
From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by...
by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment
Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
by leresearch | Jul 26, 2019 | Focus Groups, Market Research, Recruiting
Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the...
