by leresearch | Dec 17, 2018 | Market Research, Qualitative Research
Automation has moved into the world of qualitative research, and it’s safe to say it’s here to stay. For years now, robots have threatened the jobs of quantitative researchers only, but now that the latest technology has crept into the world of qual, is your job at...
by leresearch | Jun 8, 2017 | Market Research, Qualitative Research
AI and Automation – More Time for the Good Stuff. AI and Automation. These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”). The capabilities of AI and automation are...
by leresearch | Feb 17, 2017 | Qualitative Research
Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT report which listed it as one of the top factors likely to disrupt ‘business as usual’ in 2017. Most of the discussion about Automation has focused, so far, on its...
