by leresearch | Mar 18, 2016 | Webinar
Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is a growing gap between what participants are demanding and what researchers are offering, just as there is a growing gap between...
by leresearch | Apr 28, 2015 | Focus Groups, Market Research, Qualitative Research, Webinar
Everyone knows kids are different from adults. But have you ever thought about how those differences translate to marketing research? In the early days of marketing research (let’s say the “Mad Men” era), marketers assumed that you couldn’t do research with kids...