by Lamae Weber | Nov 6, 2024 | Insight Communication, Market Research, Qualitative Research, Recruiting, Technology, Virtual Environment, Webinar
Our 7th annual Future Trends in Research and Technology webinar brought together leaders in the market research industry to discuss how innovations are reshaping the field. Featuring Barry Jennings from Microsoft, Charlie Rader from Procter & Gamble (P&G),...
by Lamae Weber | Nov 1, 2024 | Consumer Psychology, Market Research, Qualitative Research, Quantitative Research, Recruiting
Welcome back to our Challenging the Status Qual series! In the previous blog of this series we looked at the real motivators for participants, now let’s focus on the delicate step of the screening process. No one disputes its importance; however, it must be...
by leresearch | Aug 27, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market research is undergoing a profound transformation. The traditional methods of gauging consumer preferences and behavior are...
by leresearch | Jul 22, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
The Real Participants’ Motivators Research participants have often been overlooked. We want to change that. With our researcher partners, we asked participants what keeps them engaged and what drives them away. With learnings from our popular webinar “Consider...
by leresearch | Jul 3, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Enhancing Participants’ Experience Together For too long, the experience of research participants has been overlooked. At L&E we are determined to give participants’ a voice, beyond the single research project. Together with our research partners, we conducted a...
by leresearch | Apr 4, 2024 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research, research participants are not just mere contributors but the very lifeblood of the industry. Their insights, opinions, and experiences are the raw...
