by leresearch | Dec 7, 2021 | Publications, White Paper
To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem. This next L&E trust guide sets the scene for the current scale of qualitative data, and...
by leresearch | Dec 7, 2021 | Publications, White Paper
STEP 3: FIELDWORK & DATA COLLECTION When you back your fieldwork and data collection with the latest technology, you can’t go wrong. Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment...
by leresearch | Dec 7, 2021 | Publications, White Paper
STEP 2: QUALITATIVE RESEARCH RECRUITING How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps. Turn these qualitative recruitment best...
by leresearch | Dec 7, 2021 | Publications, White Paper
STEP 1: QUALITATIVE RESEARCH DESIGN With an optimized research design, a small consultancy can really punch above its weight. This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey. This...
by leresearch | Dec 7, 2021 | eBook, Publications
The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more...
by leresearch | Dec 7, 2021 | eBook, Publications
“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.” – “Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 “Big Data” is the term used to describe how...
