by Lamae Weber | Nov 6, 2024 | Insight Communication, Market Research, Qualitative Research, Recruiting, Technology, Virtual Environment, Webinar
Our 7th annual Future Trends in Research and Technology webinar brought together leaders in the market research industry to discuss how innovations are reshaping the field. Featuring Barry Jennings from Microsoft, Charlie Rader from Procter & Gamble (P&G),...
by Lamae Weber | Nov 1, 2024 | Consumer Psychology, Insight Communication, Market Research, Technology
This fall, we’ve attended some of the most anticipated events of the year: ESOMAR Congress, Insights Association’s CRC, and The Society of Sensory Professionals’ (SSP) Annual Conference were an opportunity to connect with new people, unveil our new brand identity, and...
by Lamae Weber | Nov 1, 2024 | Consumer Psychology, Market Research, Qualitative Research, Quantitative Research, Recruiting
Welcome back to our Challenging the Status Qual series! In the previous blog of this series we looked at the real motivators for participants, now let’s focus on the delicate step of the screening process. No one disputes its importance; however, it must be...
by Lamae Weber | Sep 17, 2024 | Market Research, Qualitative Research, Quantitative Research
Today, we’re very happy to share our new visual identity. There have been some exciting changes here at L&E over the past year and we felt it was time for a new look to reflect our new strategic focus. While we’ve always been focused on connecting companies and...
by leresearch | Aug 27, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market research is undergoing a profound transformation. The traditional methods of gauging consumer preferences and behavior are...
by leresearch | Jul 24, 2024 | Insight Communication, Market Research, Qualitative Research, Quantitative Research
Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024 Welcome to our recap of one of the most anticipated events in the insights industry—Quirks NYC 2024! Hosted at the iconic Jarvis Conference Center in Midtown Manhattan, this year’s event was packed with...
