by leresearch | May 3, 2016 | Focus Groups, Market Research
One of the most critical elements to ensuring market research project success is to make sure you have the right respondents. Whether your project is qualitative or quantitative, if the participants do not have the information you need – or can’t express it – you’ve...
by leresearch | Apr 14, 2016 | Focus Groups, Market Research, Qualitative Research
In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences...
by leresearch | May 13, 2015 | Focus Groups, Market Research, Qualitative Research
By guest writer: Jen Ignacz (This post originally appeared on the Topp blog) As a UX researcher, I have found out over the years that there are far fewer qualitative researchers than quantitative researchers in the business world. This makes sense based on the ratio...
by leresearch | Apr 28, 2015 | Focus Groups, Market Research, Qualitative Research, Webinar
Everyone knows kids are different from adults. But have you ever thought about how those differences translate to marketing research? In the early days of marketing research (let’s say the “Mad Men” era), marketers assumed that you couldn’t do research with kids...
by leresearch | Nov 1, 2014 | Focus Groups, Market Research, Qualitative Research
Some marketers seem to think that the best reasons for conducting focus groups is that they are fast and cheap. So, is it any wonder that they have sticker shock when they learn how much their project will cost and how long it will take to do it right? Those types of...
by leresearch | Oct 24, 2014 | Focus Groups, Market Research
If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your project – will determine your project’s success. Our new eBook, Getting the Most Out of...
