by leresearch | Mar 22, 2018 | Focus Groups, Market Research, Qualitative Research
6 Steps to Perfect Qual White Paper Download Step 3: Fieldwork & Data Collection When you back your fieldwork and data collection with the latest technology, you can’t go wrong. Download the latest L&E trust guide to access new (and go-to) qualitative research...
by leresearch | Mar 6, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)? In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as...
by leresearch | Feb 22, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research. That’s right, it’s a myth. Of course,...
by leresearch | Feb 13, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
6 Steps to Perfect Qual White Paper Download Step 2: Qualitative research recruiting How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps....
by leresearch | Mar 8, 2017 | Focus Groups, Market Research, Qualitative Research
Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client: Marketing: Did you hear what that person just said....
by leresearch | Jul 14, 2016 | Focus Groups, Market Research, Qualitative Research
Recently, technology has given marketers many new and innovative ways to tap in the customer psyche and create a stronger, more visceral understanding of the marketplace. And while these new market research tools have great promise, none has yet taken the place of the...
