by leresearch | May 10, 2018 | Focus Groups, Insight Communication, Market Research, Qualitative Research
6 Steps to Perfect Qual White Paper Download Step 4: Qualitative Analysis To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem. This next L&E...
by leresearch | May 4, 2018 | Focus Groups, Market Research, Qualitative Research
It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize....
by leresearch | Apr 18, 2018 | Focus Groups, Market Research, Qualitative Research, Webinar
6 Steps to Perfect Qual – Free L&E Webinar Series On April 11, 2018, L&E hosted our second webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second...
by leresearch | Apr 6, 2018 | Focus Groups, Market Research, Qualitative Research
For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview. However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B...
by leresearch | Apr 3, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video...
by leresearch | Mar 23, 2018 | Focus Groups, Market Research, Qualitative Research
Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard? Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being...
