by Lamae Weber | Nov 25, 2024 | Consumer Psychology, Focus Groups, Giving Back, Market Research, Qualitative Research, Recruiting
In the heart of Denver’s City Park, team L&E Health joined forces with the community for the Breakthrough Diabetes Walk, a vital initiative aimed at raising awareness and funding for type 1 diabetes research. This annual event is more than just a walk; it’s...
by Lamae Weber | Nov 1, 2024 | Consumer Psychology, Insight Communication, Market Research, Technology
This fall, we’ve attended some of the most anticipated events of the year: ESOMAR Congress, Insights Association’s CRC, and The Society of Sensory Professionals’ (SSP) Annual Conference were an opportunity to connect with new people, unveil our new brand identity, and...
by Lamae Weber | Nov 1, 2024 | Consumer Psychology, Market Research, Qualitative Research, Quantitative Research, Recruiting
Welcome back to our Challenging the Status Qual series! In the previous blog of this series we looked at the real motivators for participants, now let’s focus on the delicate step of the screening process. No one disputes its importance; however, it must be...
by leresearch | Aug 27, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market research is undergoing a profound transformation. The traditional methods of gauging consumer preferences and behavior are...
by leresearch | Jul 22, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
The Real Participants’ Motivators Research participants have often been overlooked. We want to change that. With our researcher partners, we asked participants what keeps them engaged and what drives them away. With learnings from our popular webinar “Consider...
by leresearch | Jul 3, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Enhancing Participants’ Experience Together For too long, the experience of research participants has been overlooked. At L&E we are determined to give participants’ a voice, beyond the single research project. Together with our research partners, we conducted a...
