Getting and keeping traction with kids requires an understanding of how they think and act, and what they respond to in product development, marketing, and communications. Kids are not just small adults; they are fundamentally different in the way they process information, in their social needs, and in the way they evaluate products.
On May 15, 2015, Megan Nerz and Rebecca Presler of MLN Research led a workshop on marketing to kids at L&E Research’s Raleigh facility. Their workshop, Growing Up Digital: Marketing to Kids in a Tech-Forward World, delivered expert information to help marketers:
The video of the workshop is now available! You can also download a copy of the workshop presentation.