6 Steps to Perfect Qual

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Step 5: Insight Communication

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished?

This penultimate white paper of our series explains the importance of telling stories with your research, using a golden thread and impactful deliverables to make sure your message is engaging and easy to follow. Most importantly, the white paper includes practical tips to get the most out of tools such as PowerPoint, video and word clouds.

Learn how to:

• Build impactful communications through storytelling (with practical advice on finding the golden thread in the information)
• Different ways of communicating insight using technology
• How to get the most out of deliverables such as PowerPoint

To continue reading, download our latest white paper by clicking here (no form to fill out).